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Cookies Policy

In accordance with Spanish legislation regulating the use of cookies in relation to the provision of electronic communication services, as set forth in Royal Decree-Law 13 dated March 30th, 2012, we hereby inform you about the cookies used on the website of Madrid Destino Cultura, Turismo y Negocio S.A. (hereinafter, the “Website”) and why they are used. Likewise, Madrid Destino informs you that, by browsing the Website, you are giving your consent for them to be used.

What are cookies and what are they used for?

A cookie is a file that is downloaded to the computer, tablet, smartphone or any other device on accessing certain websites. Cookies allow a website, among other things, to store and retrieve information about a user or device's browsing habits and depending on the information they contain and how the device is used, they can be used to recognise the user. Under no circumstance can cookies damage your device. In fact, enabling cookies helps us to identify and resolve possible errors.

Identifying cookies

A classification of the cookies, depending on a series of categories, is given below. However, bear in mind that a cookie could be included in more than one category.

Types of cookies according to the entity that manages them

Depending on the entity that manages the computer or domain from which the cookies are sent and which processes the data they contain, cookies can be classified into:

  • First-party cookies: These cookies are sent to the user's device from a computer or domain managed by the publisher and which provides the service requested by the user.
  • Third-party cookies: These cookies are sent to the user's device from a computer or domain that is not managed by the publisher but by another entity that processes the data collected through cookies.

If cookies are installed from a computer or domain managed by the publisher, but the information collected though them is managed by a third-party, they are not classed as first-party cookies.

Types of cookies according to how long they remain activated:

Depending on how long they remain activated on the device, cookies can be divided into:

  • Session cookies: These cookies are designed to gather and store data when the user accesses a website. They are usually used to store data that is only needed to provide the service requested by the user on one occasion (e.g. a list of products purchased).
  • Stored cookies: These are a type of cookie where the data continues to be stored on the device and can be accessed and managed over the period of time defined by the entity in charge of the cookie, which can range from minutes to several years.

Types of cookies depending on their purpose

Depending on the purpose of the data collected through the cookie, cookies can be divided into:

  • Technical cookies: These cookies allow the user to browse a website, platform or application and use the different options or services available, such as control traffic and data communications, identify the session, access areas with restricted access, remember the items included in an order, carry out the purchase process for an order, complete an event registration or participation form, use security components while browsing, store content to play videos or sounds or share content on social networks.
  • Customisation cookies: These cookies allow users to access the service with some general features defined by default according to a series of criteria on the user's device, such as language, browser used to access the service, regional settings from which the service is accessed, etc.
  • Analytical cookies: These cookies allow the entity in charge of them to track and analyse the behaviour of users of the websites to which they are linked. The information collected by these cookies is used to measure the activity of the websites, applications or platforms and to compile browsing profiles of the users of these websites, applications and platforms in order to make improvements based on analysing the data on how users use the service.
  • Third-party advertising cookies: These cookies allow the management, as efficiently as possible, of the advertising spaces. These cookies store information about user behaviour collected by constantly monitoring their browsing habits, which allows a specific profile to be developed to display advertising accordingly.

The cookies used on our website are first-party and third-party. They allow us to store and access information related to the language, the browser used and other general features predefined by the user and to track and analyse their activity in order to introduce improvements and provide our services in a more efficient, customised manner.

Cookies offer many benefits when providing information society services, as they: (i) help users to browse the website and access the services available; (ii) save users from having to configure the general features defined by default whenever they access the website; (iii) assist improved operation and services provided by the website, after the corresponding analysis of the information collected via the cookies installed.

Here at Madrid Destino we do not collect or store your personal data (e.g. name and address) and therefore, this data cannot be used to identify you.

Nevertheless, you can configure your browser, to allow or block cookies, or select those that can be installed and those that cannot by following one of the following procedures depending on the browser used:

Google Chrome

Mozilla Firefox

Internet Explorer

Safari

Opera

Internet Explorer (Windows Phone)

Safari for IOS (iPhone and iPad)

Chrome for Android

On its website, Madrid Destino uses

Session cookies

Session cookies are stored and are temporary, i.e. they expire when the user stops browsing the website. These cookies do not permanently save any data on the hard disk of your computer.


Name

Function

VUELVEAMADRID

Saves the session

cookies_vuelveamadrid_ok

Generated by clicking on “Accept” in the emerging notice on the cookie policy and is not shown again to the user. In any case, the cookie policy is accessible at any time from the corresponding link at the bottom of the page.

Analytical cookies

In particular, Madrid Destino stores the “analytical” cookies of Google Analytics on the user’s device. Users can exclude their individual activity using the exclusions systems provided by Google Analytics .

More information: Google Analytics Cookie Usage on Websites .

cookie

Owner

Duration

Purpose

Level

_ga

.vuelveamadrid.com

2 years or update

Cookie set by analytics.js; JavaScript library belonging to Google. The analytics.js library is part of Google Universal Analytics and uses this source cookie that contains an anonymous identifier to distinguish users.

level 2

_gat

.vuelveamadrid.com

10 minutes or update

Cookie set by analytics.js; JavaScript library belonging to Google. The analytics.js library is part of Google Universal Analytics and uses this source cookie that contains an identifier to differentiate between the different tracking objects created in the session.

level 2

__utma

.vuelveamadrid.com

2 years or update

This cookie keeps a log of the number of times a user has visited a website, the date of their first visit and of their last visit.

level 2

__utmb

.vuelveamadrid.com

30 minutes or update

This cookie helps calculate the amount of time a user spends on a website, storing the time the user enters the site.

level 2

__utmc

.vuelveamadrid.com

expires with the session

This cookie helps calculate the amount of time a user spends on a website, storing the time the user leaves the site.

level 2

__utmz

.vuelveamadrid.com

6 months or update

This cookie helps log the source of the traffic or campaign; tracks the search engine used to access, the links selected, the keywords used and the part of the world from which the site is accessed.

level 2

__utmli

.vuelveamadrid.com

2 years or update

These cookies generate an anonymous user ID, which is used to count the number of times a user visits the website. It also logs the time of the first and last visit to the website. Similarly, it calculates when the session ended, the origin of the user and the keywords used.

level 2

Cookies used by external content providers' plug-ins

The cookies used by external content providers' plug-ins are necessary for users to access content or services provided by third-parties, such as videos hosted on YouTube, geographic locations in Google Maps or offering information about how many times the page of our website being viewed has been rated by Google+1. They are governed by the terms of their respective cookie policies.

Google plug-in cookies

Madrid Destino uses external Google plug-ins. Using them involves sending cookies.

For more information, see: How Google uses cookies

The information collected by the external Google plug-ins on our website, including the user's IP address, can be sent to Google and stored on its servers. This information is managed entirely by Google. These cookies do not identify users personally unless they are logged in to Google, in which case they are linked to said Google account.

For more information, see: Types of cookies used by Google

Madrid Destino uses the Google Maps to display geographic locations (our offices and other locations).

Some parts of Madrid Destino’s website contain embedded YouTube videos. The cookies implemented by Google on any page that includes a YouTube video are used to measure the number and behaviour of YouTube users, including information that links the visit to our website to their Google account, if the user is logged in.

Madrid Destino uses the Google DoubleClick for Publishers (Google) to distribute adverts and publicity on the website. These cookies are used to know how people access our digital advertising campaigns. They allow us to know and assess the clicks on our advertising to be able to improve the service you receive. For more information on doubleclick cookies, visit

www.google.es/policies/privacy/ads/#toc-doubleclick

www.google.es/policies/privacy/ads/

www.doubleclick.net

Vimeo plug-in cookies

Some pages of our website include embedded Vimeo videos. This service uses Google Analytics to track its use and in order to do so it uses the cookies described in the Analytical Cookies section: “__utma”, “__utmb”, “__utmc” y“__utmz”.

For more information, see: Vimeo Cookie Policy .

Intrusion levels associated with the cookies we use

The aforementioned cookies incorporate an 'intrusion level' criteria based on a scale of 1 to 3, in which:

  • Level 1: Corresponds to internal use cookies that are essential for providing the service requested by the user.
  • Level 2: Corresponds to anonymous internal use cookies needed to maintain content and browsing, in addition to cookies managed by third-parties in the framework of the services expressly requested by the user on their websites (e.g. social plug-ins for Facebook or Twitter, embedded videos and maps).
  • Level 3: Corresponds to cookies managed by third-parties in the framework of services not expressly requested by the user, allowing them to be tracked through websites not belonging to Madrid Destino (e.g. graphic advertising management platforms). This level is specified along with the name of the owner. Using level 3 cookies is subject to the prior consent of the user who must expressly accept them.

Review

These lists will be updated as quickly as possible as the services offered on the website change and evolve. However, during the update the list might not include a cookie, but these cookies will always have the same purposes as those included in these lists./p>